It is important to remember that at this stage of the sales process, using you and your in the Benefit Play is too direct. For example saying "we help increase your sales," is too direct, it lacks finesse. Read More »
It is important to remember that at this stage of the sales process, using you and your in the Benefit Play is too direct. For example saying "we help increase your sales," is too direct, it lacks finesse.
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The Benefit Play is the third play of the Case Open Routine. It is the bait that keeps the suspect's attention focused on what you have to say. Read More »
The Benefit Play is the third play of the Case Open Routine. It is the bait that keeps the suspect's attention focused on what you have to say.