When it comes to scheduling appointments, old school sales techniques recommend manipulation. The decision of a suspect is manipulated by giving them a choice between two yes answers. 

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As a human performance scientist, I have learned that humans only perform to deadlines.  One of the reasons that deadlines influence behavior is that deadlines define and clarify responsibility. 

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The language of the schedule the next event play sets the agenda for the meeting and makes the appointment meaningful.

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If you complete a sales appointment without scheduling the next event, your own schedule - the demands on your time and attention - become added friction to the process.

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