In sales, holding a meeting is activity, but only the outcome of the meeting determines if it was a worthy performance. 

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When a sales person delivers exactly as promised, the trust extended by the customer is proven.  When promises are proven, satisfied customers become ambassadors for the sales person both internally to their own organization and outside of their organization to a larger circle of influence. 

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When you offer a specific proof it is more believable.  Specificity also makes your proof verifiable.  There are several ways to make your proofs more specific and more believable. 

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